Rebranding, Labels, and Being Perceived Online

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Lately, I’ve been itching to rebrand myself online — to take back control of how people perceive me. It’s funny how much weight we give to our digital selves, right? Because whether we admit it or not, perception matters, especially in the digital world.

A lot of young adults today barely post on Instagram or Facebook. Their feeds are curated with black-and-white photos, millennial gray aesthetics, and those effortlessly cool bios that make you think, wow, they’ve got it all figured out. 

Meanwhile, I’m still stuck in my 2016–2019 Instagram era. Random posts, no theme, just vibes. At one point, my feed didn’t feel “grown up” or aligned with who I am now or who I’m becoming. That’s when the thought hit me: maybe it’s time to change my online persona into something more… sophisticated. A traveller. An artsy girl.

But then again, aren’t I already that? (Kidding… sort of.)

Here’s the thing: rebranding isn’t about pretending. It’s about catching up. Letting your online presence reflect the person you’re becoming offline.

And authenticity? That’s the anchor. Authenticity matters more than aesthetics. You can have the perfect feed, the clever bio, the muted tone, but if it doesn’t feel like you, it won’t stick.

It’s the difference between performing a persona and actually living it.

Because at the end of the day, you are what you love. And the labels, the aesthetics, the curated feeds? They’re just tools to express that love in a way that feels true to you.

Remember, you are what you love. 


-E. 

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